Pantone Colour of the year- Viva Magenta Pantone 18-750

3 Jul 

Written By Siobhan Bradfield

Welcome to this trend-related post that is about the Pantone colour of the year Viva Magenta in regard to swim and activewear prints.

Viva Magenta is a special colour – it is Pantone’s trend colour of the year 2023 and stands for strength – bringing positivity to the future. It is a strong colour, that is brave and connects to nature. 

As a strong crimson red it is a powerful colour and gives a contrast between our more and more digital world in contrast to nature. According to Pantone it is a balanced colour between warm and cold.

Viva Magenta and Print design. How is it important to implement this colour in your swim and activewear collections? How can it benefit you as a brand?

First of all it’s a recognisable trend colour. Customers will recognise this colour because they have seen it before and not just on clothing but also in interior design and other areas of our life were other companies have made use of this colour. Because it is a guide for many companies to add this colour it can be useful to get on track with it as well and make use of this recognition effect.

The second thing is, by using this colour you are making a powerful statement. Viva Magenta stands for the connection to nature, it is a bold colour and is there to encourage people. It stands for a brighter and more positive future and is supposed to give hope. As it is a quite strong colour it stands for strength. By implementing this colour into your prints and collection you are making use of all these statements the colour stands for. And maybe your brand has one of these characteristics in your philosophy?

Besides making print designs for brands, I offer print trend services for brands – find out how to work with me here.

Finding the right colour for prints can be a long process and development. Trends can help to make this decision easier and faster. Whether you are looking for a pattern that is an addition to your current swim or activewear collection or you are looking for new prints for your upcoming collection – I’ve got you. I work in Illustrator and Photoshop with hand-drawn and digitally drawn flowers and other elements.

If you would like to work together on new prints for your swim or activewear brand – click here to book a free inquiry call to discuss further! I’d love to work with you!!