31 Jul
Written By Siobhan Bradfield
WGSN and Coloro have announced their colour of the year 2025.
Future Dusk has a mystical character and plays with the themes of escapism and change. It is a hue between blue and purple. The colour is with the code Coloro 129-35-18.
Purple has always been a colour that speaks to mystical themes – being a colour of spirituality. Future Dusk has a relation to that but goes deeper in a way that includes technical themes that play a role in our life and will be much more present in the future.
We are already experiencing deeper connections to tech themes compared to the world before Corona – everything made a jump with people working at home and seeing each other digitally even more – giving the world even a stronger sense in regard to globalisation.
Future Dusk touches on topics like AI generated content – as well giving a secure and calm vibe in contrast – as blue is known to be a calm, cold and grounding colour.
In this world that is progressing digitally rapidly fast and inflation is taking it’s place – colours have an influence – what kind of print is being used. What kind of colours people are wearing. It has an immediate impact on how people feel.
Blue has always been a colour that has an calming effect and stands for a reliable and confident expression.
For prints blue is a good combination with other colours – depending on the shade it can be combined with many other colours and can give a print design just the calm composition that is needed to reassure the customer in this uncertain world.
Click here to find out how to work with me on new prints for your swim or activewear collection including Future Dusk as a calming but still mystical colour – making the customer curious to buy your clothes.
Photos: Canva
Finding the right colour for prints can be a long process and development. Trends can help to make this decision easier and faster. Whether you are looking for a pattern that is an addition to your current swim or activewear collection or you are looking for new prints for your upcoming collection – I’ve got you. I work in Illustrator and Photoshop with hand-drawn and digitally-drawn flowers and other elements.
Are you wondering how to translate this trend into print design ideas? Let me help you with a custom print for your brand – click here to contact me and learn more about working together.
Giving an idea of what topics and elements could relate to this trend: futuristic elements, the mystic trend theme, marble prints, including gradients vs sharp edges in abstract prints, and transparencies using dark colours.
Write me an email at siobhan.bradfield@gmail.com to book a free inquiry call.
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